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Helvetica: Homage to a Typeface Book

Regular price $25.00

Helvetica might be simple, but that doesn't mean it doesn't pack a punch. Whether you're a graphic designer or typeface junkie, this book will teach you everything you need to know about one of the most popular fonts of all time.

Description: Helvetica: Homage to a Typeface presents 400 examples of Helvetica in action, selected from two diametrically opposed worlds. Superb applications by renowned designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use. Designed in 1957 by Max Miedinger for the Haas foundry in Switzerland, Haas Grotesk, as the type was originally called, was based on the grotesques of the late-19th century but given new refinements that put it in the sans serif sub-category of neo-grotesque. The 1960s saw the typeface renamed Helvetica (for Helvetia, is Switzerland's Latin name) and introduced to the United States. Today, Helvetica is popular again, used by young designers for posters and party flyers. The book is Lars Müller's hommage to this icon of modern design, an icon which he favors in his own work.

Size: 5" x 0.9" x 6.5"