Hey there, Friends! Okay, so you know we are really into surrounding ourselves with things that help us express our unique personality and style. At Friends NYC, we try to curate a collection that is as weird, wild, and wonderful as you are. This is the same creative spirit that drives Valfre, a lifestyle brand founded by Ilse Valfre in 2013 with a focus on creating unique products that bring Ilse’s psychedelic art to life.
Ilse combined her unique style with a passion for fashion to create art that she shared on social media, where it quickly developed a cult following. After a few years, Ilse’s art became so popular that she decided it was time to quit her day-job, move to L.A., and launch a an indie-feminist brand that is now in stores around the world. All of this makes adding Valfre products to the Friends NYC collection a no-brainer.
We caught up with our Valfre rep to ask a few questions to help our BFFs get to know the brand a little better.
