Friends NYC BLOG

There’s something powerful about a new year. It’s a time of collective and individual reflection. And don’t we ever have a lot to reflect on from this past year of turbulence and change in 2020? It...

Do you ever smell something and find yourself instantly transported into reminiscence? Scent is one of our most powerful ties to memory. The aroma of balsam fir is deeply connected to the state of ...

Photograph by Stepahnie Levy Oh, hey there! Friends NYC bestie, Yosef Munro just composed and recorded the music for the Boy Smells Hypernature 2020 Limited Edition campaign. Boy Smells is one of o...

Savanna Ruedy is a rad, talented lady in our community, and we were lucky enough to hire her for a recent Friends NYC shoot. She’s originally from Minneapolis and is now our neighbor in Brooklyn. H...

This month for Friends Book Club, in celebration of Women’s History Month, we are reading Period Power: A Manifesto for the Menstrual Movement by entrepreneur, activist and current Harvard student,...

Spending so much time at home in the last year has everyone scrambling to update their digs. Completely redecorating from the ground up might be a little much during these hot summer days and light...

Hiya, Book Friends! Our fave bookish babe, Alexis Patterson, AKA The Brooklyn Bookworm, is back for another installment of the fabulous Friends Book Club! And SURPRISE! We have a double header line...

Today (and all days, let’s be real) is Friends Wine Appreciation Day! We believe that drinking wine is as much about friendship as anything else. There’s nothing like sitting down to a bottle of wi...

We are thrilled to announce this month's VIF (that's very important friend), Aly Kula. We chatted with Aly about her photography, her life as a student, her goals, and our mutual love for Destiny's...