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At Friends we love field trips! Last week we headed out to Industry City to shoot in front of the freshly painted Camille Walala building. Walala is a super fun, unique and inspiring artist. She's...

Since summer is our favorite season here at Friends, wen are MORE than stoked to have an awesome summer look book.  SPF 420 is the brainchild of our bestie, Kat Annick and her husband, Justin Je...

What’s your summer style vibe? Mary: The beach or the park plzzzzz is my eternal summer vibe. What’s your summer must have? Mary: A perfect jumpsuit. I can’t seem to ever have enough! Where are y...

We've been DYING for summer to grace us with her presence, so to get it moving along we went ahead and started picking all our summer essentials for you.  First up: store owner and summer aficiona...

This month's #FRIENDSFOCUS is on friend of the store, Julius High. Julius is a talented photographer, with an eye for color and beauty. Check out his work here. Julius recently shot an editorial f...

Next up in #FriendsFocus is super babe Monika Heidemann. Monika is a rad person and an awesome musician. Her music is synthey and dreamy, just like her! Check it out here and if you are around May...

Friends NYC is all about friendship! We love to feature our friends and talented, cool, independent babes. We recently shot friend of Friends Whitney Mallett for our vintage feed. Whitney is rad! S...

Want to get Lifted?  Well it's time!  We are SO EXCITED to be hosting our annual 4/20 bday bash with our babes from Floss Gloss...SO EXCITED in fact that the party is on 4/19!!!!   COME TO FR...

We love surrounding ourselves with talented women, and that's why this month's #GuestLens goes to Katherine Anick-Jenkins, talented photographer and one of our BFFs. Kitty (that's what we call her ...