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4 U 4 $20
April is one of our favorite months here at Friends. Why? Because it's Weed Month (4/20, duh!) and Earth Day (4/22) and we love to celebrate the many healing plants that Mother Earth so generously ...

Sunday Spotlight: Shaya & Phil from Hart Apothecary
This week we had a chance to talk with Shaya Tackaberry and Phil Herrold from Hart Apothecary! Hart Apothecary creates cruelty-free and all-natural CBD skincare products. Recently, we started carry...
Leopard Print Lookbook <3
Leopard is back and we are here for it! It was hard to escape it during fashion week, being featured by designers such as Alexander Wang, Bottega Veneta, and Anna Sui.
Anna Sui, Alexander Wang
B...

Current Obsession: Zip Zap Immunity Syrup
It's that time of year that we're bundling up, protecting our hands with gloves, wearing thermal leggings, and multiple cozy sweaters. We're so focused on staying warm that we often neglect protect...

#FRIENDSFOCUS with Daisy Francis of Rebelle By Daisy
#FRIENDSFOCUS is a weekly segment featuring our employees here at Friends. You will get to know them through a series of fun questions and learn more about their personal style and creative e...

Valentine's Day Gift Guide - XOXO
Whether you love or hate Valentine's Day, it's coming up soon in full force. Maybe you're celebrating with roses and wine with your boo or maybe you're chillin' in your undies at home with some can...

Event! V FOR VENUS II: HADES & GENTLEMXN
Whether the stars are aligning or out of sight, Friends NYC has something super sexy and powerful coming. Welcome V FOR VENUS II: HADES & GENTLEMXN, a Pop Up Valentine’s Day event happening at ...

Beat the Winter Blues in Bushwick
Beat the Winter Blues in Bushwick

New Year's Eve, New Year’s Outfit!
Struggling with picking out the perfect look for New Year's? We've hand picked some of our favorite party and runway moments from the 90's to inspire you! Whether you're watching the ball drop at h...