#FRIENDSFOCUS with Daisy Francis of Rebelle By Daisy

#FRIENDSFOCUS with Daisy Francis of Rebelle By Daisy

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#FRIENDSFOCUS is a weekly segment featuring our employees here at Friends. You will get to know them through a series of fun questions and learn more about their personal style and creative endeavors!
Daisy Francis is a one-women entrepreneur who is continuously turning her dreams into a reality. Daisy, born and raised in Brooklyn, started making customs for REBELLE by Daisy when she turned 21. The brand was created to evoke a minimalistic meets futuristic design aesthetic. REBELLE by Daisy is inspired from Daisy’s love for simplistic clothing with edge and sex appeal. 


Becca: When did you realize that you had a passion for design/fashion?

Daisy: My passion for design and fashion all came from my love of style/aesthetic. When I was younger my initial dream was to start my own online publication. I really enjoyed the creative directing aspect of fashion. Once further discovering myself my path led me to design. I started off by  simply teaching myself how to make clothing I could see myself wearing and the rest is history.

#friendsfocus with Daisy Francis of Rebelle by



B: What's your inspiration for creating?

D: My inspiration for creating comes from my love of futuristic meets minimalistic aesthetic with a 90s twist. I love to think of concepts that are simple but have some element of edginess to them. 

#friendsfocus with Daisy Francis of Rebelle by#friendsfocus with Daisy Francis of Rebelle by

B: Being an independent designer in NYC, what's is the biggest struggle for you, and what keeps you going?

D: Being an independent designer in New York can be extremely difficult . New York is a very fast paced place that it can begin to take a toll on you. It’s very important surround yourself with like minded creatives who inspire and encourage you to be the best you. I also recommend begin a self care regimen to keep you in balance. 

#friendsfocus with Daisy Francis of Rebelle by

B: Describe your favorite presentation/fashion show you've done:

D: My favorite presentation I’ve done for my brand REBELLE by Daisy was entitled Futuristic Minimalism. All of the designs included in this showcase were very sexy but include a futuristic element. I curated the concept, casted the models and handmade each garment with love. I used this as a method of marketing and also bringing a collective of cool girls together while showcasing my work.

B: Biggest aesthetic/fashion inspirations: 

D: Aaliyah, TLC, Blaque, blogger Ivania Carpio and Bratz dolls. 

#friendsfocus with Daisy Francis of Rebelle by

B: Any words of encouragement for other creatives?

D: I would encourage all creatives to take it one step at a time and go at your own pace. We live in a world of social media and on one hand it is a blessing being able to connect with likeminded creatives but on the other hand it can cause a lot of self doubt because people are only posting their accomplishments and you rarely see the hard work that goes on behind the scenes. I would say continue to create,  have fun with it and never lose sight of why you initially started. 


#friendsfocus with Daisy Francis of Rebelle by

Come into FRIENDS NYC to meet all of our creative employees like Daisy! They're here to help you shop, find new styles, and inspire you!


XOXO, Friends <3