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The sun is out and we're already planning our getaways! After being cooped up all winter, it's time to stock up on some vacation essentials. You gotta be prepared for anything! The easiest way to...

   FRIENDS NYC STAFF PICK COLLECTION TIME!! It's Staff Pick week here at Friends and that means we will be sharing all of our favorite things in store! Each one of us has a unique, individual st...

The summer sun is starting to peak out, and we have all the inspo you need to soak it up. Our current obsession? The perfect dress! And we have you covered- from leopard to the perfect LBD, we have...

Happy 420 y'all! Last night we had a stellar event here at Friends with besties Floss Gloss celebrating our favorite holiday: 420!!!!   We made a CBD cocktail and it was so popular we decided to pu...

#FRIENDSFOCUS is a weekly segment featuring someone we think is A+ AWESOME. You will get to know them through a series of fun questions and learn more about their personal style and creative e...

April is one of our favorite months here at Friends. Why? Because it's Weed Month (4/20, duh!) and Earth Day (4/22) and we love to celebrate the many healing plants that Mother Earth so generously...

This week we had a chance to talk with Shaya Tackaberry and Phil Herrold from Hart Apothecary! Hart Apothecary creates cruelty-free and all-natural CBD skincare products. Recently, we started carr...

Leopard is back and we are here for it! It was hard to escape it during fashion week, being featured by designers such as Alexander Wang, Bottega Veneta, and Anna Sui.  Anna Sui, Alexander Wang  ...

It's that time of year that we're bundling up, protecting our hands with gloves, wearing thermal leggings, and multiple cozy sweaters. We're so focused on staying warm that we often neglect protect...